SEO, also known as search engine optimization, is becoming more crucial for every online organization. The cause? Where you rank is important since SEO is one of the primary methods through which customers discover your business online.
You may check how you stack up against your competitors by performing an SEO competitive study with a trusted SEO agency Malaysia.
It will highlight the benefits and drawbacks so you can create a strategy that maintains you ahead of them in the rankings.
You must perform a competitive analysis using these five crucial procedures:
Determine Your Rivals:
No matter how old or fresh your company is, you should be aware of your competitors. This is true for both the products and services you provide and the search engine rankings of your SEO competitors!
The first step in identifying your competitors is to compile a list. Take a look at the companies or websites that come up when people search for the keywords you want to rank for and the website you want to be first on. Online resources for analyzing SEO competitiveness also exist.
This makes it a good way to find competitors because it will lead you to websites you may not have heard about or considered.
Examine their SEO approach:
To learn more about the digital marketing Malaysia tactics of your rivals, visit their websites. This covers the design of the website, the kinds of material produced, and the long- and short-tail keywords that are being targeted.
Also, you want to evaluate the adaptability of their websites for mobile devices.
Knowing these things will allow you to compare the technical SEO of your website to that of your competitors.
Assess the content of your rivals:
Understanding the kind of content your competitors offer and which content draws the most traffic is crucial.
To support your SEO strategy, confirm:
- What are the most popular pages there?
- What web sites show up in keyword rankings?
- Which pages, in terms of percentage, get the greatest traffic?
The material that attracts visitors to your rivals can astound you.
When it comes to increasing brand recognition and directing traffic, social media is quite powerful.
Examine your competitors’ social media platforms. Examine their degree of interaction, the number of followers they have, and the type of content they share. This can help you understand how your competitors utilize social media to get more people to their websites.
You can learn more about the keywords and levels of performance of your competitors by doing this.
A target list of the primary and secondary keywords you want to rank for should exist. Keep in mind that these keywords might change and their ranks could drop, thus it’s advised to regularly review your keywords.
Investigate rival’s Keywords:
You may be doing well for your primary keywords, but what about the ones you rank for but that drop you to the bottom of page one of the SERP?
Pay attention to such keywords since making an effort to include them in your article may help you surpass your rival and grab the lead.
Also, look for keyword opportunities and keyword gaps, which can help you choose the terms or phrases for which you should use tools to rank.
Also, you should look into any highly searched phrases that could have been dropped by your competitors. See where they are sliding in the rankings by visiting the website, and try to figure out why. Use that opportunity by using those keywords in your writing.
Examine the on-page optimization:
Since they spend more time and effort optimizing their sites than you do, your competitors may appear higher in search engine results than you do.
You must thus look at the pages that are ranking better than you. This can help you comprehend why your competitors are outperforming you in terms of search engine positioning.
The following should be considered in your analysis:
- Your page’s title is important to Google since it communicates the relevance of a phrase to a search and has an impact on ranking. Because they tell browsers how to display the title of your website in search results, social media, and browser tabs, make sure your title tags are accurate and related to the relevant keyword.
- The Meta description and Meta keywords tags should take note of this. Both will help Google comprehend the content of your page. See what your competitors are doing to enhance search results.
- When tags are relevant to certain keywords, Google favors headers and gives them weight. They may be extracted for featured snippets as well, which will move your material to the page’s top.