Introduction of SEO
The process of increasing a website’s exposure in search engines is called search engine optimization (SEO). The idea behind SEO isn’t new. SEO in the 1990s develop originally to improve the ranking of businesses on Google. But SEO isn’t only important for the big guys like Amazon or eBay. Small businesses can also benefit from optimizing their sites to increase traffic and sales.
SEO is vital because more than half of all searches start with a search engine. If your company is not visible, it is unlikely that it will discover.
What you need to know about SEO.
SEO stands for Search Engine Optimization. But what exactly is it? How does it work? What do we use it for?
The first thing to understand is that SEO is not just something you add to your website or blog.
You already have a beautiful website. You’ve built amazing content. You have a great social media presence and engagement, and a lot of traffic coming to your site. Now what? Do you want to simply sit back and wait for people to find you? Or do you want to get out there and build some buzz and bring more visitors to your site? So if you’re looking for ways to boost your search engine optimization (SEO), then you’ll need to know how SEO works.
Why should you care about SEO?
Websites are becoming increasingly visual, and Google’s algorithm makes it harder than ever for websites to rank well. That means that if you don’t optimize your website for users, you’re going to miss out on a ton of potential traffic. If you want to keep customers around longer and build brand loyalty, then you need to focus on getting your site ranked high enough for them to notice.
Let’s take a look at some of the major aspects of SEO.
When it comes to SEO, content is king. Your content needs to be relevant, useful, engaging, and unique. Don’t just stick to writing posts about the same old things over and over again; try to think outside the box.
How much time do I need to invest?
It varies based on who you are targeting and where you are located. Most companies spend anywhere between 1-10 hours per week optimizing their sites. While this may seem daunting, it’s only a fraction of the amount of time they spend actually doing business. You can easily spend less than 30 minutes a day if you set aside 5-15 minutes each evening/weekend to make sure that your site is optimized.
How can I increase my chances of ranking higher?
Many different factors weigh into whether or not you get a high rank for certain keywords. To start, you need to make sure that the words you’re using are popular. If someone types into Google, “how to remove mold from drywall,” then you want your page to show up in the top three results. You might even consider starting a blog if there aren’t any articles dedicated specifically to your topic. Then, make sure that the information on your website is helpful and that your pages are user-friendly. Finally, you want to make sure that you link to other quality pages whenever possible.
Do I need a WordPress plugin?
If you write your own blog posts, then no. However, if you’re writing content for clients, then yes! This design of the plugin helps you create custom feeds that Google likes.
1 comment on “What is SEO?”